Marketing advice – from the Mill House Media team…
Checklists – do you love them or loathe them?
A note of introduction... I can personally vouch for the life-saving possibilities of checklists - because I've seen them in action at my local hospital, when I went in for an operation that was once so serious that the diarist Samuel Pepys used it as the touchstone...
The five copywriting mistakes you need to stop making today
Great copywriting entices your customers, engages them and convinces them to take the desired action. Poor copywriting is a waste of everyone’s time – especially yours. Sadly, many businesses have web pages, blogs and newsletters chock full of...
How to write website copy that works
Website copy can be a real challenge. It is usually the element that delays most website builds. As a business owner, you’re called on to manage a variety of tasks from marketing and accounting to being chief cook and bottle washer! Even so, communicating your...
Do you have a cunning (marketing) plan?
Do you have a marketing plan? (Cunning or otherwise?) If not, in this season of resolutions, making one is a great way to start the year. Because otherwise you know what happens... The phone rings. Your inbox is suddenly bursting with (mostly irrelevant) emails. Your...
How well do you know your own business?
If you’re thinking about asking someone to write your blog or your website copy for you, you’ve taken the first step to a very sensible decision. But paying for a professional writer doesn’t mean that the words appear on the page by magic! Whether you’re...
Content Marketing 101
You’ve probably heard the expression ‘Content Is King!’ Well, not only is it king, it is queen and all the pawns too, and it works together in concert to make a wonderful and enchanting kingdom. Okay, seriously... all the types of content you put on your blog, or...
Here is the news – and it’s not the same as a blog
A while ago I wrote in praise of short words and how to avoid the curse of ‘office-speak’. And a while before that I advised on how to engage a short attention span – mostly by varying the length of sentences and paragraphs. This post is about...
Telling it like it is: how to say what you mean and really benefit your customers
So what do I mean by 'say what you mean'? Well, if you’re writing to promote your business, there’s a piece of advice you will probably have seen before. It’s advice that seems obvious as soon as you’ve been told, but plenty of business writers still seem...
Are you consistent? And should you be?
When politicians are not consistent, we hear all about it. There'll be talk of U-turns. Of weak-mindedness. Of failure to live up to their principles. And of anything else that suits the agenda of their critics. When the rest of us are not consistent, we may face...
Banjaxed by writer’s block?
Writer's block is a bitch. Content marketing - you've been told again and again – is the way to go. Excellent. But right now you're sitting in front of a blank screen. Which is a good analogy for the current state of your brain… And the writer's block? There's nothing...
Is your marketing strong and stable?
The June 2017 election offered some fascinating insights into the way that political parties go about marketing themselves... My own political sympathies are well known, but not relevant here. However, there are useful lessons we can learn... Known, liked and trusted...
Trust me, I’m a businessman…
Trust has always been an important issue. And now that 'fake news' seems to be replacing the real thing it's just become mission-critical for your business. So how can you create and build trust in yourself, your business, and the work that you do there? The most...
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