Embracing change

Embracing change

What happens when the whole basis for your business – disappears…? You really have just two options: to close the business, or to take the plunge by embracing change. If you’ve read my earlier piece – All change? – you’ll know what...
All change?

All change?

Change, in business, is something that comes with the territory. Mostly because if it doesn’t, the business won’t survive. There’s a (very) old joke among typographers about the Latin tag ‘in perpetua floreat nihil’. Which they translate...
Lists? My secretary can buy those for me…

Lists? My secretary can buy those for me…

Buying email lists? Tempting, isn’t it? So much easier to get something off the shelf instead of doing all that donkey work yourself. Value for money, surely? Well… not really. Because the real value of an email distribution list is directly proportional to the work that went into creating it. And that’s before we even consider some of the legal issues…