How to write website copy that works
Website copy can be a real challenge. It is usually the element that delays most website builds. As a business owner, you’re called on to manage a variety of tasks from marketing and accounting to being chief cook and bottle washer! Even so, communicating your...
Trust me, I’m a businessman…
Trust has always been an important issue. And now that ‘fake news’ seems to be replacing the real thing it’s just become mission-critical for your business. So how can you create and build trust in yourself, your business, and the work that you do...
The seven deadly email marketing sins
There are at least seven deadly email marketing sins. So what are they? Why are they important? And how can you avoid them?
Lists? My secretary can buy those for me…
Buying email lists? Tempting, isn’t it? So much easier to get something off the shelf instead of doing all that donkey work yourself. Value for money, surely? Well… not really. Because the real value of an email distribution list is directly proportional to the work that went into creating it. And that’s before we even consider some of the legal issues…
Email marketing – vital to your business
Two recent reports demonstrate the continuing vital importance of email as a part of your digital marketing plan. One shows that when it comes to acquiring customers – and winning sales – email marketing outperforms social media by a factor of 40. And the second shows that return on investment can be as high as 3000%.