by Allan Scott | 4 January 2019 | Blog page, Video, Writing skills |
Video is a visual medium. Yes? Well, obviously. But in my experience many senior executives have a serious problem understanding that. And I say that after spending around thirty years of my life as a visual scriptwriter… ‘The CEO just wants to add his...
by Allan Scott | 14 April 2018 | Blog page, Email newsletters, Marketing advice |
If you’re sending out email newsletters, you may (or may not) have some concerns about the new rules coming in under the General Data Protection Regulations – otherwise known as GDPR. And yes, I know you’ve seen a lot about this already – but...
by Allan Scott | 2 February 2018 | Blog page, Content marketing, Effective copywriting |
There’s nothing wrong with reposting old blogs on social media – provided, of course, that the content is still relevant. Which pretty much comes down to the way you write them. We’ve covered this topic in an earlier post which looked at the...
by Allan Scott | 1 February 2018 | Blog page, Content marketing, Customer satisfaction, Getting customers, Marketing advice |
Do you love your customers enough to send them a Valentine? Well, no, probably not. In any case it might be misconstrued. But there are subtler and more effective ways of showing them just how much you care about them. Consider, for example, how and when you...
by Kate Kelly | 26 January 2018 | Blog page, Business skills |
A note of introduction… I can personally vouch for the life-saving possibilities of checklists – because I’ve seen them in action at my local hospital, when I went in for an operation that was once so serious that the diarist Samuel Pepys used it as...
by Allan Scott | 4 January 2018 | Blog page, Content marketing |
Do you have a marketing plan? (Cunning or otherwise?) If not, in this season of resolutions, making one is a great way to start the year. Because otherwise you know what happens… The phone rings. Your inbox is suddenly bursting with (mostly irrelevant) emails....
