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Helping your client get what they need

Helping your client get what they need

by Allan Scott | 6 March 2019 | Business skills, Customer satisfaction | 0 comments

‘Helping’ your client? ‘Educating’ your client? ‘Collaborating with’ your client? Are those all polite ways to talk about ‘telling the client what they need to do’? Perhaps, in a way, they are. But even when your...
How much do you love your customers?

How much do you love your customers?

by Allan Scott | 1 February 2018 | Blog page, Content marketing, Customer satisfaction, Getting customers, Marketing advice | 0 comments

Do you love your customers enough to send them a Valentine? Well, no, probably not. In any case it might be misconstrued. But there are subtler and more effective ways of showing them just how much you care about them. Consider, for example, how and when you...
So what’s your perspective?

So what’s your perspective?

by Allan Scott | 14 May 2014 | Customer satisfaction, Email newsletters, Marketing advice, Writing skills | 0 comments

When you look at your business, what’s your perspective? Do you mostly see the detail – or can you see the ‘big picture’?

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