by Allan Scott | 19 April 2018 | Business skills, Email newsletters, Marketing advice |
How will GDPR affect your email list? In this blog I’ve often talked about the importance of your email list. Explained why it’s a key business asset. Why building and maintaining it is so important. And why you need to nurture it. Well – now you...
by Allan Scott | 14 April 2018 | Blog page, Email newsletters, Marketing advice |
If you’re sending out email newsletters, you may (or may not) have some concerns about the new rules coming in under the General Data Protection Regulations – otherwise known as GDPR. And yes, I know you’ve seen a lot about this already – but...
by Allan Scott | 1 February 2018 | Blog page, Content marketing, Customer satisfaction, Getting customers, Marketing advice |
Do you love your customers enough to send them a Valentine? Well, no, probably not. In any case it might be misconstrued. But there are subtler and more effective ways of showing them just how much you care about them. Consider, for example, how and when you...
by Kate White | 15 January 2018 | Effective copywriting, Marketing advice, Writing skills |
Great copywriting entices your customers, engages them and convinces them to take the desired action. Poor copywriting is a waste of everyone’s time – especially yours. Sadly, many businesses have web pages, blogs and newsletters chock full of words that don’t work...
by Catherine Legg | 6 December 2017 | Marketing advice, Web pages, Writing skills |
If you’re thinking about asking someone to write your blog or your website copy for you, you’ve taken the first step to a very sensible decision. But paying for a professional writer doesn’t mean that the words appear on the page by magic! Whether you’re overhauling...
by Allan Scott | 11 July 2017 | Marketing advice, Writing skills |
When politicians are not consistent, we hear all about it. There’ll be talk of U-turns. Of weak-mindedness. Of failure to live up to their principles. And of anything else that suits the agenda of their critics. When the rest of us are not consistent, we may...
