What’s so great about a ‘done for you newsletter’?
If you’re in business, or simply in the business of communicating, then you need an email newsletter. More importantly, you need a good email newsletter.
Lists? My secretary can buy those for me…
Buying email lists? Tempting, isn’t it? So much easier to get something off the shelf instead of doing all that donkey work yourself. Value for money, surely? Well… not really. Because the real value of an email distribution list is directly proportional to the work that went into creating it. And that’s before we even consider some of the legal issues…
Email marketing – vital to your business
Two recent reports demonstrate the continuing vital importance of email as a part of your digital marketing plan. One shows that when it comes to acquiring customers – and winning sales – email marketing outperforms social media by a factor of 40. And the second shows that return on investment can be as high as 3000%.
Three good reasons why email newsletters are (still) an investment
If you’re doing email newsletters yourself, they’ll take time and effort – and if someone else does them for you, there’s a cost involved. Even so, you can (and should) get your due reward – but only if you do the job in exactly the right way…