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Is your message getting lost in all the words?

Is your message getting lost in all the words?

by Catherine Kendal | 1 February 2017 | Editing, Effective copywriting, Writing skills | 0 comments

Warning: this blog is interactive. It contains suggestions which some readers may find embarrassing. But to help you to be clear with your message, it’s worth a go. It’s about the power of short words and phrases. What some call ‘plain English’. In an...
Breaking with convention, one word at a time

Breaking with convention, one word at a time

by Catherine Kendal | 1 February 2017 | Editing, Effective copywriting, Proofreading | 1 comment

Hello. We may not have been formally introduced but I’m going to start by making some assumptions. Pigeon-holing you, as it were. If you’ve clicked on this article, it’s a fair bet that you have at least a passing interest in language use. That already sets you apart...
Engaging a short attention span – are you with me so far?

Engaging a short attention span – are you with me so far?

by Catherine Kendal | 15 April 2016 | Editing, Effective copywriting, Scriptwriting, Writing skills | 0 comments

If today’s readers have a shorter attention span than a mayfly, how can you keep them interested without them becoming daunted or, worse, plain bored?

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