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Why you need to be a storyteller

Why you need to be a storyteller

by Allan Scott | 9 July 2014 | Email newsletters, Marketing advice, News stories, Scriptwriting, Writing skills | 0 comments

To write successful marketing copy you need to be a storyteller. More importantly, you need to be a GOOD storyteller. The only question is how you do it…

Why you (yes, you) should pay attention to this post…

Why you (yes, you) should pay attention to this post…

by Allan Scott | 2 April 2014 | Email newsletters, Marketing advice, News stories, Writing skills | 0 comments

If you want to create anything – anything at all – that demands your reader’s attention, you need to get their attention first. And that means thinking hard about subject lines. And headlines. And even first lines…

In hope – with just a dash of expectation

by Allan Scott | 24 January 2010 | News stories, Personal | 0 comments

Doesn’t it make a change to wake up to some good news? Pity it’s the exception that proves the rule. Why is it that today’s news media seem hell-bent on depressing us – and how can, or should, we respond…?

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