Why you need to be a storyteller
To write successful marketing copy you need to be a storyteller. More importantly, you need to be a GOOD storyteller. The only question is how you do it…
Why you (yes, you) should pay attention to this post…
If you want to create anything – anything at all – that demands your reader’s attention, you need to get their attention first. And that means thinking hard about subject lines. And headlines. And even first lines…
In hope – with just a dash of expectation
Doesn’t it make a change to wake up to some good news? Pity it’s the exception that proves the rule. Why is it that today’s news media seem hell-bent on depressing us – and how can, or should, we respond…?