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Email lists – where small is beautiful…

Email lists – where small is beautiful…

by Allan Scott | 19 April 2018 | Business skills, Email newsletters, Marketing advice | 0 comments

How will GDPR affect your email list? In this blog I’ve often talked about the importance of your email list. Explained why it’s a key business asset. Why building and maintaining it is so important. And why you need to nurture it. Well – now you...
Cleaning your email list – with GDPR in mind…

Cleaning your email list – with GDPR in mind…

by Allan Scott | 14 April 2018 | Blog page, Email newsletters, Marketing advice | 0 comments

If you’re sending out email newsletters, you may (or may not) have some concerns about the new rules coming in under the General Data Protection Regulations – otherwise known as GDPR. And yes, I know you’ve seen a lot about this already – but...
The seven deadly email marketing sins

The seven deadly email marketing sins

by Allan Scott | 16 June 2016 | Email newsletters, Getting customers, Marketing advice | 0 comments

There are at least seven deadly email marketing sins. So what are they? Why are they important? And how can you avoid them?

Unsubscribes – and how I learned to love them

Unsubscribes – and how I learned to love them

by Allan Scott | 2 May 2016 | Email newsletters, Marketing advice | 0 comments

Unsubscribes from your email list can be worrying – but they don’t have to be. For one thing they can be a way to find your most valuable contacts.

Why I want to monkey with Mailchimp

Why I want to monkey with Mailchimp

by Allan Scott | 25 March 2016 | Design skills, Email newsletters | 0 comments

I don’t really regard Mailchimp as competition, because we hand code all our emails. But it’s been interesting to use it – and here’s what I think…

Headlines: 26 top tips to get your emails opened

Headlines: 26 top tips to get your emails opened

by Allan Scott | 28 February 2016 | Effective copywriting, Email newsletters, Writing skills | 0 comments

Good headlines get your email opened. Poor ones may get it consigned to the Trash. Here are 26 tips to make every one of your headlines a winner.

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