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Breaking with convention, one word at a time

Breaking with convention, one word at a time

by Catherine Kendal | 1 February 2017 | Editing, Effective copywriting, Proofreading | 1 comment

Hello. We may not have been formally introduced but I’m going to start by making some assumptions. Pigeon-holing you, as it were. If you’ve clicked on this article, it’s a fair bet that you have at least a passing interest in language use. That already sets you apart...
Medalling with English – making jargon work for you

Medalling with English – making jargon work for you

by Catherine Kendal | 16 October 2016 | Effective copywriting, Proofreading, Scriptwriting, Writing skills | 1 comment

Despite the appearance of Christmas trees on the TV sofa adverts, it seems only a hop, skip and jump in time since we were enthralled by the Olympics and Paralympics in Rio. And it wasn’t just medals that got the media buzzing, but medalling. We all know that a medal...
Why spellcheck is not always your friend

Why spellcheck is not always your friend

by Catherine Kendal | 4 September 2016 | Proofreading | 0 comments

Right here and now I need to make it clear that this post is not getting at people who struggle with spelling. If that’s you, please don’t stop reading – I’m trying to help. As I’ve written in a previous blog, we all have our skills. Let’s put this into perspective....
19 things you didn’t know a proofreader could do

19 things you didn’t know a proofreader could do

by Catherine Kendal | 22 August 2016 | Proofreading | 0 comments

Now, please don’t get over-excited. Yes, some proofreaders might do snake charming, pole dancing or submarine mechanics in their spare time. But if you’re thinking of employing a professional proofreader, that’s not what you’d be paying for. So what do you expect a...
Typos: the maths behind why they matter

Typos: the maths behind why they matter

by Catherine Kendal | 25 March 2016 | Effective copywriting, Proofreading, Writing skills | 0 comments

If everyone makes typos, can’t we just accept it? That seems reasonable until you consider the effect they have on your communication. Time to do the maths…

Proofreaders – can we fix it?

Proofreaders – can we fix it?

by Catherine Kendal | 7 February 2016 | Proofreading, Writing skills | 2 comments

When a piece of writing works well, a good writer feels it. Equally, when it’s gone wrong, editors or proofreaders can spot the problem and explain it, but not necessarily so that the uninitiated could understand.

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