by Allan Scott | 26 May 2020 | Scriptwriting, Spoken word, Video, Writing skills |
Special offerRestarting your business? Need some help with your pitching script – or a short sales video? Then email me with your details and I’ll give you an hour’s free consultation. Just fill in the contact form below… Scriptwriting –...
by Allan Scott | 18 January 2019 | Scriptwriting, Spoken word, Writing skills |
What scares you? In fact, what scares you the most? How about death? Scary enough? Failure. Does that worry you? Then, of course, there’s pain. No one loves pain. But in a well-known survey… …one fear topped them all. The fear of public speaking. And...
by Allan Scott | 8 January 2019 | Scriptwriting, Spoken word, Writing skills |
We don’t speak in the same way that we write. So if you’re writing something that’s going to be read aloud, you need to think a little differently. Short sentences. Ungrammatical constructions. (Or, at least, not strictly grammatical.) Careful word...
by Allan Scott | 4 January 2019 | Blog page, Scriptwriting, Video, Writing skills |
Video is a visual medium. Yes? Well, obviously. But in my experience many senior executives have a serious problem understanding that. And I say that after spending around thirty years of my life as a visual scriptwriter… ‘The CEO just wants to add his...
by Allan Scott | 3 January 2019 | Writing skills |
New Year is back, and it’s time for a couple of resolutions. So here’s one for every writer. Whatever it is you’re writing. ‘Don’t forget to write!’ Seriously. Don’t. Especially if you work from home. Because if you do, your...
by Kate White | 15 January 2018 | Effective copywriting, Marketing advice, Writing skills |
Great copywriting entices your customers, engages them and convinces them to take the desired action. Poor copywriting is a waste of everyone’s time – especially yours. Sadly, many businesses have web pages, blogs and newsletters chock full of words that don’t work...
