by Allan Scott | 2 February 2018 | Blog page, Content marketing, Effective copywriting |
There’s nothing wrong with reposting old blogs on social media – provided, of course, that the content is still relevant. Which pretty much comes down to the way you write them. We’ve covered this topic in an earlier post which looked at the...
by Kate White | 15 January 2018 | Effective copywriting, Marketing advice, Writing skills |
Great copywriting entices your customers, engages them and convinces them to take the desired action. Poor copywriting is a waste of everyone’s time – especially yours. Sadly, many businesses have web pages, blogs and newsletters chock full of words that don’t work...
by Kim Morrison | 9 January 2018 | Effective copywriting, Getting customers, Web pages |
Website copy can be a real challenge. It is usually the element that delays most website builds. As a business owner, you’re called on to manage a variety of tasks from marketing and accounting to being chief cook and bottle washer! Even so, communicating your...
by Allan Scott | 25 June 2017 | Effective copywriting, Writing skills |
Writer’s block is a bitch. Content marketing – you’ve been told again and again – is the way to go. Excellent. But right now you’re sitting in front of a blank screen. Which is a good analogy for the current state of your brain… And the...
by Catherine Kendal | 1 February 2017 | Editing, Effective copywriting, Writing skills |
Warning: this blog is interactive. It contains suggestions which some readers may find embarrassing. But to help you to be clear with your message, it’s worth a go. It’s about the power of short words and phrases. What some call ‘plain English’. In an...
by Catherine Kendal | 1 February 2017 | Editing, Effective copywriting, Proofreading |
Hello. We may not have been formally introduced but I’m going to start by making some assumptions. Pigeon-holing you, as it were. If you’ve clicked on this article, it’s a fair bet that you have at least a passing interest in language use. That already sets you apart...
