Trust me, I’m a businessman…
Trust has always been an important issue. And now that ‘fake news’ seems to be replacing the real thing it’s just become mission-critical for your business. So how can you create and build trust in yourself, your business, and the work that you do...
The seven deadly email marketing sins
There are at least seven deadly email marketing sins. So what are they? Why are they important? And how can you avoid them?
The right tone for the right readers
When creating your next written masterpiece, consider the tone and the content. Some content – and some tones of voice – really don’t belong together…
Unsubscribes – and how I learned to love them
Unsubscribes from your email list can be worrying – but they don’t have to be. For one thing they can be a way to find your most valuable contacts.
Lists? My secretary can buy those for me…
Buying email lists? Tempting, isn’t it? So much easier to get something off the shelf instead of doing all that donkey work yourself. Value for money, surely? Well… not really. Because the real value of an email distribution list is directly proportional to the work that went into creating it. And that’s before we even consider some of the legal issues…
