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How well do you know your own business?

How well do you know your own business?

by Catherine Kendal | 6 December 2017 | Marketing advice, Web pages, Writing skills | 0 comments

If you’re thinking about asking someone to write your blog or your website copy for you, you’ve taken the first step to a very sensible decision. But paying for a professional writer doesn’t mean that the words appear on the page by magic! Whether you’re overhauling...
Here is the news – and it’s not the same as a blog

Here is the news – and it’s not the same as a blog

by Catherine Kendal | 18 July 2017 | Writing skills | 0 comments

A while ago I wrote in praise of short words and how to avoid the curse of ‘office-speak’. And a while before that I advised on how to engage a short attention span – mostly by varying the length of sentences and paragraphs. This post is about to undo a lot of that....
Telling it like it is: how to say what you mean and really benefit your customers

Telling it like it is: how to say what you mean and really benefit your customers

by Catherine Kendal | 13 July 2017 | Blog page, Writing skills | 0 comments

So what do I mean by ‘say what you mean’? Well, if you’re writing to promote your business, there’s a piece of advice you will probably have seen before. It’s advice that seems obvious as soon as you’ve been told, but plenty of business writers still seem...
Is your message getting lost in all the words?

Is your message getting lost in all the words?

by Catherine Kendal | 1 February 2017 | Editing, Effective copywriting, Writing skills | 0 comments

Warning: this blog is interactive. It contains suggestions which some readers may find embarrassing. But to help you to be clear with your message, it’s worth a go. It’s about the power of short words and phrases. What some call ‘plain English’. In an...
Breaking with convention, one word at a time

Breaking with convention, one word at a time

by Catherine Kendal | 1 February 2017 | Editing, Effective copywriting, Proofreading | 1 comment

Hello. We may not have been formally introduced but I’m going to start by making some assumptions. Pigeon-holing you, as it were. If you’ve clicked on this article, it’s a fair bet that you have at least a passing interest in language use. That already sets you apart...
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