by Catherine Kendal | 6 December 2017 | Marketing advice, Web pages, Writing skills |
If you’re thinking about asking someone to write your blog or your website copy for you, you’ve taken the first step to a very sensible decision. But paying for a professional writer doesn’t mean that the words appear on the page by magic! Whether you’re overhauling...
by Catherine Kendal | 18 July 2017 | Writing skills |
A while ago I wrote in praise of short words and how to avoid the curse of ‘office-speak’. And a while before that I advised on how to engage a short attention span – mostly by varying the length of sentences and paragraphs. This post is about to undo a lot of that....
by Catherine Kendal | 13 July 2017 | Blog page, Writing skills |
So what do I mean by ‘say what you mean’? Well, if you’re writing to promote your business, there’s a piece of advice you will probably have seen before. It’s advice that seems obvious as soon as you’ve been told, but plenty of business writers still seem...
by Catherine Kendal | 1 February 2017 | Editing, Effective copywriting, Writing skills |
Warning: this blog is interactive. It contains suggestions which some readers may find embarrassing. But to help you to be clear with your message, it’s worth a go. It’s about the power of short words and phrases. What some call ‘plain English’. In an...
by Catherine Kendal | 1 February 2017 | Editing, Effective copywriting, Proofreading |
Hello. We may not have been formally introduced but I’m going to start by making some assumptions. Pigeon-holing you, as it were. If you’ve clicked on this article, it’s a fair bet that you have at least a passing interest in language use. That already sets you apart...
