by Catherine Kendal | 6 December 2017 | Marketing advice, Web pages, Writing skills |
If you’re thinking about asking someone to write your blog or your website copy for you, you’ve taken the first step to a very sensible decision. But paying for a professional writer doesn’t mean that the words appear on the page by magic! Whether you’re overhauling...
by Catherine Kendal | 18 July 2017 | Writing skills |
A while ago I wrote in praise of short words and how to avoid the curse of ‘office-speak’. And a while before that I advised on how to engage a short attention span – mostly by varying the length of sentences and paragraphs. This post is about to undo a lot of that....
by Catherine Kendal | 13 July 2017 | Blog page, Writing skills |
So what do I mean by ‘say what you mean’? Well, if you’re writing to promote your business, there’s a piece of advice you will probably have seen before. It’s advice that seems obvious as soon as you’ve been told, but plenty of business writers still seem...
by Allan Scott | 11 July 2017 | Marketing advice, Writing skills |
When politicians are not consistent, we hear all about it. There’ll be talk of U-turns. Of weak-mindedness. Of failure to live up to their principles. And of anything else that suits the agenda of their critics. When the rest of us are not consistent, we may...
by Allan Scott | 25 June 2017 | Effective copywriting, Writing skills |
Writer’s block is a bitch. Content marketing – you’ve been told again and again – is the way to go. Excellent. But right now you’re sitting in front of a blank screen. Which is a good analogy for the current state of your brain… And the...
by Catherine Kendal | 1 February 2017 | Editing, Effective copywriting, Writing skills |
Warning: this blog is interactive. It contains suggestions which some readers may find embarrassing. But to help you to be clear with your message, it’s worth a go. It’s about the power of short words and phrases. What some call ‘plain English’. In an...
