What’s so great about a ‘done for you newsletter’?
If you’re in business, or simply in the business of communicating, then you need an email newsletter. More importantly, you need a good email newsletter.
So who needs a team?
Why a team? Because a newsletter isn’t just about content. You also need good design, expert coding, skilful data management and the ability to hit a deadline first time, every time.
Checking newsletters – what does that actually mean?
Checking newsletters is something we do all the time here at Mill House Media – and you may well have wondered what we do and why we do it. It’s certainly something you should wonder about. Even a small mistake can make the difference between a newsletter that...
Lists? My secretary can buy those for me…
Buying email lists? Tempting, isn’t it? So much easier to get something off the shelf instead of doing all that donkey work yourself. Value for money, surely? Well… not really. Because the real value of an email distribution list is directly proportional to the work that went into creating it. And that’s before we even consider some of the legal issues…
Design – is yours responsive?
One of the biggest challenges for anyone producing an email newsletter (apart from finding the right content) is ensuring that most recipients can see it with the layout its designer intended. That requires a responsive design…
Design a newsletter? Moi?
Email distribution services usually provide you with a template, which you then fill with the images and text you want to use. If you have an eye for design yourself, then the results can be very good. But if that’s not where your talents lie you could finish up with something rather less than wonderful. Here’s how to avoid the trap…