Engaging a short attention span – are you with me so far?
If today’s readers have a shorter attention span than a mayfly, how can you keep them interested without them becoming daunted or, worse, plain bored?
Sell? No, I’d rather talk about myself…
Earlier this year I was in Turkey, on a rather unusual trip into the heart of Anatolia, billed as a journey ‘in the footsteps of St Paul’. It didn’t quite live up to the billing… and occasionally demonstrated – very clearly – how wrong you can go with a hard sell.
Why you need to be a storyteller
To write successful marketing copy you need to be a storyteller. More importantly, you need to be a GOOD storyteller. The only question is how you do it…
The Blish model – how YOU can write perfect marketing copy..
I was shown the ‘Blish model’ when I was 19. I’ve used it ever since – and won awards, video and book contracts, and copywriting gigs with top UK companies. Now I’m sharing it – to help you write the perfect newsletter…
The art of engagement (and five ways to achieve it)
Engagement? OK – I’m not asking you to get down on one knee and propose to your clients, but I am asking you to think about them as people, rather than names on a list or numbers on a chart.
