Medalling with English – making jargon work for you
Despite the appearance of Christmas trees on the TV sofa adverts, it seems only a hop, skip and jump in time since we were enthralled by the Olympics and Paralympics in Rio. And it wasn’t just medals that got the media buzzing, but medalling. We all know that a medal...
The right tone for the right readers
When creating your next written masterpiece, consider the tone and the content. Some content – and some tones of voice – really don’t belong together…
Engaging a short attention span – are you with me so far?
If today’s readers have a shorter attention span than a mayfly, how can you keep them interested without them becoming daunted or, worse, plain bored?
Typos: the maths behind why they matter
If everyone makes typos, can’t we just accept it? That seems reasonable until you consider the effect they have on your communication. Time to do the maths…
Headlines: 26 top tips to get your emails opened
Good headlines get your email opened. Poor ones may get it consigned to the Trash. Here are 26 tips to make every one of your headlines a winner.