Earlier this year I was in Turkey, on a rather unusual trip into the heart of Anatolia, billed as a journey ‘in the footsteps of St Paul’. It didn’t quite live up to the billing… and occasionally demonstrated – very clearly – how wrong you can go with a hard sell.
OK, so the statistics tell us that email newsletters aren’t dead – in fact they are very, very much alive. So how, exactly, did that happen?
So how does it feel to be 60? Actually, much the same as it felt to be 20. Or 40. And not much different from how it felt to be 18. Worth thinking about when you’re considering the audience for your next newsletter…
