Cleaning your email list – with GDPR in mind…
If you’re sending out email newsletters, you may (or may not) have some concerns about the new rules coming in under the General Data Protection Regulations – otherwise known as GDPR. And yes, I know you’ve seen a lot about this already – but...
The seven deadly email marketing sins
There are at least seven deadly email marketing sins. So what are they? Why are they important? And how can you avoid them?
Unsubscribes – and how I learned to love them
Unsubscribes from your email list can be worrying – but they don’t have to be. For one thing they can be a way to find your most valuable contacts.
Why I want to monkey with Mailchimp
I don’t really regard Mailchimp as competition, because we hand code all our emails. But it’s been interesting to use it – and here’s what I think…
Headlines: 26 top tips to get your emails opened
Good headlines get your email opened. Poor ones may get it consigned to the Trash. Here are 26 tips to make every one of your headlines a winner.