Back to school? Why we still need strategic email
Amid ongoing concerns about skill shortages among our young people, it seems some business studies courses are downplaying strategic email marketing, Which is a pity…
Email marketing – vital to your business
Two recent reports demonstrate the continuing vital importance of email as a part of your digital marketing plan. One shows that when it comes to acquiring customers – and winning sales – email marketing outperforms social media by a factor of 40. And the second shows that return on investment can be as high as 3000%.
Little boxes… (and missing images)
Every day I get a fistful of emails which – at first sight – have nothing in them. What they DO have is images – and often images that include a lot of text. But I can’t see them. More to the point, nor can a lot of other people!
Why you need to be a storyteller
To write successful marketing copy you need to be a storyteller. More importantly, you need to be a GOOD storyteller. The only question is how you do it…
So what’s your perspective?
When you look at your business, what’s your perspective? Do you mostly see the detail – or can you see the ‘big picture’?
The Blish model – how YOU can write perfect marketing copy..
I was shown the ‘Blish model’ when I was 19. I’ve used it ever since – and won awards, video and book contracts, and copywriting gigs with top UK companies. Now I’m sharing it – to help you write the perfect newsletter…