Why content marketing matters…
Good content doubles your enquiries
47% of buyers viewed 3-5 pieces of content before engaging with a sales rep (Source: Hubspot)
Good content brings up to three times more traffic
B2B companies that blogged 11+ times per month had almost three times more traffic than those blogging 0-1 times per month (Source: Hubspot)
So how would you like good content done for you?
What you need, when you need it, from a trusted professional team
Read more…
The right tone for the right readers
When creating your next written masterpiece, consider the tone and the content. Some content – and some tones of voice – really don’t belong together…
Unsubscribes – and how I learned to love them
Unsubscribes from your email list can be worrying – but they don’t have to be. For one thing they can be a way to find your most valuable contacts.
Engaging a short attention span – are you with me so far?
If today’s readers have a shorter attention span than a mayfly, how can you keep them interested without them becoming daunted or, worse, plain bored?
Typos: the maths behind why they matter
If everyone makes typos, can’t we just accept it? That seems reasonable until you consider the effect they have on your communication. Time to do the maths…
Headlines: 26 top tips to get your emails opened
Good headlines get your email opened. Poor ones may get it consigned to the Trash. Here are 26 tips to make every one of your headlines a winner.
Lists? My secretary can buy those for me…
Buying email lists? Tempting, isn’t it? So much easier to get something off the shelf instead of doing all that donkey work yourself. Value for money, surely? Well… not really. Because the real value of an email distribution list is directly proportional to the work that went into creating it. And that’s before we even consider some of the legal issues…
Design – is yours responsive?
One of the biggest challenges for anyone producing an email newsletter (apart from finding the right content) is ensuring that most recipients can see it with the layout its designer intended. That requires a responsive design…
The computer can’t do it (so don’t be discontented with your content…)
It’s tempting to think that technology can ‘do it all for you’. It would be nice if it could – but when we’re talking content, quality doesn’t come at the push of a button.
Back to school? Why we still need strategic email
Amid ongoing concerns about skill shortages among our young people, it seems some business studies courses are downplaying strategic email marketing, Which is a pity…