Why content marketing matters…
Good content doubles your enquiries
47% of buyers viewed 3-5 pieces of content before engaging with a sales rep (Source: Hubspot)
Good content brings up to three times more traffic
B2B companies that blogged 11+ times per month had almost three times more traffic than those blogging 0-1 times per month (Source: Hubspot)
So how would you like good content done for you?
What you need, when you need it, from a trusted professional team
Read more…
Are you consistent? And should you be?
When politicians are not consistent, we hear all about it. There'll be talk of U-turns. Of weak-mindedness. Of failure to live up to their principles. And of anything else that suits the agenda of their critics. When the rest of us are not consistent, we may face...
Banjaxed by writer’s block?
Writer's block is a bitch. Content marketing - you've been told again and again – is the way to go. Excellent. But right now you're sitting in front of a blank screen. Which is a good analogy for the current state of your brain… And the writer's block? There's nothing...
Is your marketing strong and stable?
The June 2017 election offered some fascinating insights into the way that political parties go about marketing themselves... My own political sympathies are well known, but not relevant here. However, there are useful lessons we can learn... Known, liked and trusted...
Trust me, I’m a businessman…
Trust has always been an important issue. And now that 'fake news' seems to be replacing the real thing it's just become mission-critical for your business. So how can you create and build trust in yourself, your business, and the work that you do there? The most...
Is your message getting lost in all the words?
Warning: this blog is interactive. It contains suggestions which some readers may find embarrassing. But to help you to be clear with your message, it’s worth a go. It’s about the power of short words and phrases. What some call 'plain English'. In an earlier post, I...
Breaking with convention, one word at a time
Hello. We may not have been formally introduced but I’m going to start by making some assumptions. Pigeon-holing you, as it were. If you’ve clicked on this article, it’s a fair bet that you have at least a passing interest in language use. That already sets you apart...
Ready to be a hero?
'A man who is a storyteller is more attractive to women.' Now there's an invitation to be a hero if ever I heard one. Assuming, of course, that you're a man. And assuming you want to be attractive to women... But this particular snippet of wisdom appears to be true....
Medalling with English – making jargon work for you
Despite the appearance of Christmas trees on the TV sofa adverts, it seems only a hop, skip and jump in time since we were enthralled by the Olympics and Paralympics in Rio. And it wasn’t just medals that got the media buzzing, but medalling. We all know that a medal...
The seven deadly email marketing sins
There are at least seven deadly email marketing sins. So what are they? Why are they important? And how can you avoid them?