Why you need to be a storyteller
To write successful marketing copy you need to be a storyteller. More importantly, you need to be a GOOD storyteller. The only question is how you do it…
To write successful marketing copy you need to be a storyteller. More importantly, you need to be a GOOD storyteller. The only question is how you do it…
When you look at your business, what’s your perspective? Do you mostly see the detail – or can you see the ‘big picture’?
I was shown the ‘Blish model’ when I was 19. I’ve used it ever since – and won awards, video and book contracts, and copywriting gigs with top UK companies. Now I’m sharing it – to help you write the perfect newsletter…
If you want to create anything – anything at all – that demands your reader’s attention, you need to get their attention first. And that means thinking hard about subject lines. And headlines. And even first lines…
Engagement? OK – I’m not asking you to get down on one knee and propose to your clients, but I am asking you to think about them as people, rather than names on a list or numbers on a chart.
Your contact list – your database – is one of the core tools of your business. But how can you best build it? And how can you get potential clients to sign up for your newsletter?