Newsletter Genius

expert advice on telling
your business story

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Is your marketing strong and stable?

The June 2017 election offered some fascinating insights into the way that political parties go about marketing themselves... My own political sympathies are well known, but not relevant here. However, there are useful lessons we can learn... Known, liked and trusted...

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Ready to be a hero?

'A man who is a storyteller is more attractive to women.' Now there's an invitation to be a hero if ever I heard one. Assuming, of course, that you're a man. And assuming you want to be attractive to women... But this particular snippet of wisdom appears to be true....

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All posts copyright © Allan Scott, 2009-2018 unless otherwise attributed

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