Lists? My secretary can buy those for me…

Lists? My secretary can buy those for me…

Buying email lists? Tempting, isn’t it? So much easier to get something off the shelf instead of doing all that donkey work yourself. Value for money, surely? Well… not really. Because the real value of an email distribution list is directly proportional to the work that went into creating it. And that’s before we even consider some of the legal issues…

Design a newsletter? Moi?

Design a newsletter? Moi?

Email distribution services usually provide you with a template, which you then fill with the images and text you want to use. If you have an eye for design yourself, then the results can be very good. But if that’s not where your talents lie you could finish up with something rather less than wonderful. Here’s how to avoid the trap…