There are at least seven deadly email marketing sins. So what are they? Why are they important? And how can you avoid them?
Unsubscribes from your email list can be worrying – but they don’t have to be. For one thing they can be a way to find your most valuable contacts.
I don’t really regard Mailchimp as competition, because we hand code all our emails. But it’s been interesting to use it – and here’s what I think…
Good headlines get your email opened. Poor ones may get it consigned to the Trash. Here are 26 tips to make every one of your headlines a winner.
If you’re in business, or simply in the business of communicating, then you need an email newsletter. More importantly, you need a good email newsletter.
Why a team? Because a newsletter isn’t just about content. You also need good design, expert coding, skilful data management and the ability to hit a deadline first time, every time.