If today’s readers have a shorter attention span than a mayfly, how can you keep them interested without them becoming daunted or, worse, plain bored?
If everyone makes typos, can’t we just accept it? That seems reasonable until you consider the effect they have on your communication. Time to do the maths…
Good headlines get your email opened. Poor ones may get it consigned to the Trash. Here are 26 tips to make every one of your headlines a winner.
It’s tempting to think that technology can ‘do it all for you’. It would be nice if it could – but when we’re talking content, quality doesn’t come at the push of a button.
Earlier this year I was in Turkey, on a rather unusual trip into the heart of Anatolia, billed as a journey ‘in the footsteps of St Paul’. It didn’t quite live up to the billing… and occasionally demonstrated – very clearly – how wrong you can go with a hard sell.